NEC Launches ML440 Handset for Small to Mid-sized Businesses

FOR IMMEDIATE RELEASE – (November 1, 2011) 

Little Rock florist says NEC solution enhances customer service & responsiveness

Irving, Texas – November 1, 2011 – NEC Corporation of America (NEC) today announced the availability of the ML440 Multi-line Wireless Handset for the UNIVERGE SV8100 communications server, designed specifically to meet the needs of small to mid-sized businesses. The first ML440 deployment was part of a recent system upgrade that allowed for increased employee productivity and enhanced customer service.

Southern Wholesale Florist, a family-owned small business in Little Rock, Ark., recently completed beta testing of the ML440. NEC and authorized NEC dealer, Heritage Communications Inc., led the implementation which allows sales associates to answer customer calls anywhere in its 17,500 square foot facility, including within the floral coolers.

“We’ve relied on NEC technology since 1998, so when it came time to upgrade our phone system we knew who to turn to for a wireless handset that would allow us to increase efficiency and survive rigorous daily use by our sales reps,” said Misty Gaston, VP and corporate secretary for Southern Wholesale Florist. “Our 400 customers now feel like they are being heard and it allows our sales force to fill more orders in a shorter period of time.”

According to Gaston, the ML440 has helped employees stay in touch with customers and  address customer needs on a more personal basis. Missed sales opportunities are a thing of the past, now that the sales force can take calls while filling other orders on the warehouse floor. Also, the new UNIVERGE SV8100 communication system has decreased the number of customer complaint calls, which has boosted return sales and employee morale.

“Southern Wholesale Florist’s ordering system deals in same-day delivery which makes streamlined communications a must. They now have an edge to help them get fresh orders to their customers faster and more accurately,” said Larry Levenberg, Vice President of Channel Sales and Marketing, Communications Technologies, NEC Corporation of America.. “NEC’s ML440 handset provides employees with an innovative way to assist customers, whether at their desk, on another line, or while hunting the show floor for just the right product to fill a customer’s order.”

The ML440, now generally available to NEC customers, operates on the 1.9 GHz band giving superior sound quality compared to products sold on the 2.4 GHz and 5.8 GHz bands. The handset also includes:

  • Illuminated, color LCD display with GUI for poorly lit environments
  • Internal loudspeaker provides hands free operation
  • Advanced call-logging features simplify call management
  • Long-lasting battery includes 20 hours of talk time of and 200 hours of standby
  • Compact design allows for easy use in physically active work conditions
  • Soft keys for hold, transfer, conference
  • Multiple handsets can be programmed to ring at once
  • Calls can transfer to the back office after a set amount of time

“In our business if you drop a call or don’t get back to a customer fast enough, they call the next supplier on the list,” said Gaston. “As one of my top salespeople said, he wouldn’t do this job if we went back to the old system.”

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About NEC Corporation of America
Headquartered in Irving, Texas, NEC Corporation of America is a leading provider of innovative IT, network and communications products and solutions for service carriers, Fortune 1000 and SMB businesses across multiple vertical industries, including Healthcare, Government, Education and Hospitality. NEC Corporation of America delivers one of the industry’s broadest portfolios of technology solutions and professional services, including unified communications, wireless, voice and data, managed services, server and storage infrastructure, optical network systems, microwave radio communications and biometric security. NEC Corporation of America is a wholly-owned subsidiary of NEC Corporation, a global technology leader with operations in 30 countries and more than $37.5 billion in revenues. For more information, please visit

© 2011 NEC Corporation of America. NEC is a registered trademark of NEC Corporation. All Rights Reserved.
Other product or service marks mentioned are the trademarks of their respective owners.

About Heritage Communications Inc.
Heritage Communications Inc. is a customer-driven and results-oriented telecommunications company. Established in 1989, experienced staff is available to assist with all phases of planning, design, installation, and maintenance for data and voice systems. The company is an authorized NEC Associate located just outside Little Rock, Arkansas.  For more information, please visit

About Southern Wholesale Florist
Southern Wholesale Florists is Central Arkansas’ top supplier of flowers and floral supplies to Arkansas’ retail flower shops. By providing the best service, selection, quality and availability to customers, Southern Wholesale Florist has become Arkansas’ top rated supplier. Southern Wholesale Florist was acquired by Bert Gaston in 1987. Today, the business has locations in Little Rock and Fort Smith. For more information, please visit

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